More than 300 parkas are donated to students in Northern Canada. Canadian actor and producer Ryan Reynolds is working with clothing brand Canada Goose to help Inuit communities in northern Canada. As announced last week, more than 300 parkas and shoes will be provided to the children of the Inuujaq School in Arctic Bay in Nunavut.
“I noticed that the students of the Inuujaq school in Arctic Bay were travelling without proper winter clothing. Of course, this underscores a larger problem of basic needs that are not met in Canada’s northern communities,” Reynolds said in a press release from Canada Goose on October 6.
“It highlights a larger problem of basic needs that cannot be met in Canada’s northern communities,” he added. “I contacted Canada Goose to provide these students with the necessary winter equipment. The clothes manufacturer said yes to my proposal in less than 30 seconds and even went far beyond what I had hoped for. I am deeply inspired and grateful.”
Gregg Durrant, principal at Inuujaq school, said the generous donation from Reynolds and Canada Goose was a gift that “will be remembered for years to come.” He said the school’s mission was to “promote the skills, self-confidence and cultural pride of our students so that they can pursue their dreams, realise their ambitions, learn for life and thus contribute to their community.” He noted that “access to almost all northern communities is restricted, and this has been exacerbated by the effects of COVID-19.” He concluded by saying, “We are so grateful for the warmth Ryan and Canada Goose have shown our students.”
“Inuit have survived since time immemorial by making clothes from materials that are found in our environment. But we know that not all families have access to handmade or traditionally made parkas. This initiative will support those in our communities who need it most.”
A statement stressed that, in addition to providing coats to the needy, the newly announced partnership should also strengthen sustainability efforts. In cooperation with the organization “Inuit Tapiriit Kanatami”, remanufactured parkas from Canada Goose’s warranty program are intended to keep students warm in the communities of all four regions of Nunavut, reflecting the company’s sustainable impact strategy. This commitment follows an earlier commitment by Canada Goose, in which the company had promised to become climate neutral by 2025.
Heiner Kubny, PolarJournal
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