As reported by various Russian news agencies, the Ministry of Development of the Russian Far East proposed to introduce a service to promote tourism in the Arctic as a national project. To this end, the website Arctic-Russia.ru was established. With the help of this service, any tour operator can contact professional consultants free of charge for the marketing of travel products.
The portal for the promotion of Arctic tourism, created with the support of Rostourism, is to be part of the implementation of a corresponding national project. This proposal was made on November 26, 2020 by the first deputy head of the Ministry for the Development of the Russian Far East, Alexander Krutikov.
Previously, the Ministry for the Development of the Arctic and the Far East, with the support of Rostourism, had set up a platform and the website Arctic-Russia.ru. All products of Arctic tourism are published on this portal. The aim is to develop and promote tourism in the Russian Arctic.
“We naturally intend to further develop this service in order to ensure maximum coverage from the point of view of target groups. We have provided the appropriate resources and I very much hope that this service will be in demand. I would suggest that we consider whether the project should also be part of the implementation of the national tourism project in the Arctic,” Krutikov said at the Arctic and Antarctic Days Forum in Moscow.
As Krutikov imagines the service, any tour operator who works in the Arctic and offers Arctic tours can contact professional consultants who deal with the marketing of tourism products free of charge. “They help with the design of such products and present them correctly. All offers of Arctic tourism are published on the portal. The agency will receive all the resources to support these projects,” Krutikov added.
First of all, we would like to address potential Russian tourists. Of course, we will also reach the foreign audience if all current epidemiological restrictions are lifted,” Krutikov said.
Krutikov also stressed that tourism in the Arctic is a priority in the developed program. “We have discussed the development of tourism in the Arctic several times and all initiatives and proposals have been listened to, supported and implemented by Rostourism,” he said.
In July, Russian Deputy Prime Minister Dmitry Chernyshenko proposed to include tourism in the list of national projects at a meeting of the Presidential Council for Strategic Development and National Projects. The head of tourism,Zarina Doguzova, noted that work on the national project “Tourism and Hospitality Industry” will be completed by the end of the year.
Heiner Kubny, PolarJournal
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